SEO

Program Overview
SAP has partnered with Search Optimizers to provide SAP Channel Partners access to affordable,
effective online “advertising”. A company’s ability to rank high on search engines can mean the
difference between a mediocre or overflowing pipeline. SEO is a highly effective method of achieving
higher page rankings to boost your company’s visibility and web site traffic.
SEO is the process of increasing the amount of visitors to a website by getting that website to rank
higher in the organic search listings one sees in the main body of a web page. Instead of paying per
click, you pay a set-up fee and monthly service to enhance your position within search engines like
Google and Yahoo. Conceptually, search is abstract when compared to a program like Google
Adwords (Pay-per-click, PPC), but the long-term benefits outweigh those of PPC. Here’s a few
reasons why SEO is important to your business:
 81% of consumers on the Internet find products and services using search engines (Forrester)
 98% of searchers do not look past the first 3 pages of search results
 The average web site gets 73% more total traffic within six months of optimization (Marketing
Sherpa)
 It takes 12 attempts to reach a decision maker by phone (Wendover, 2006)
 46% in the buying process say they never respond to tele tactics (Sirius, 2007)
Challenges of PPC for small businesses:
 Costly
 Sponsored links are clicked on less often
 Sponsored links are viewed as “biased”
 You compete directly with SAP on many keywords, driving up our mutual per-click costs
 ‘SAP’ and other key SAP brands are trademarked terms in the pay-per-click search engine
programs. SAP requires advertisers to request permission to use SAP brand terms in paid
search, and the use of SAP brand terms in paid search without permission could result in ads
being rejected by the search engines. You are free to use SAP terms for Search Engine
Optimization purposes, however.
SEARCH ENGINE OPTIMIZATION (SEO)
PROGRAM
INCREASING YOUR WEBSITE’S VISIBILITY AND AWARENESS

Why Should I Use SEO?
Every day that a business’ site is not ranked high for critical keyword phrases, qualified leads are lost
to the competition. In today’s era, being visible and accessible when a customer is ready to buy is half
the battle, especially since small businesses spend a lot of time and money moving prospects through
the buying cycle. SEO helps to fill the early stages of the sales pipeline by brining more prospects to
you earlier in the sales cycle resulting in better control of the process for you.
Program Objective
Obtain and maintain a first-class web presence by achieving high rankings in the search engines, thus
driving qualified prospects to your website. With this SEO Program you will:
 Increase your website’s visibility and awareness
 Gain third-party credibility
 Drive qualified prospects to your website
 Cost-effective form of advertising
 Increase sales and profits
 Reduce the time you spend optimizing your online advertising, while maximizing your ROI
 Allow experts to drive high-yielding results in this relatively new industry
What will I get?
 Analysis and selection of 6 keyword phrases
 Ongoing search engine optimization activity
 Website content analysis and recommendations
 All services include multi-page optimization
 Constant monitoring of recurring changes in search engine indexing rules
 Continual manual and programmatic response to changing indexing rules for all major search
engines
 Monthly search engine ranking report
 Quarterly telephone consultation
Why Should I Use Search Optimizers?
 SAP-Approved Vendor
 Pricing designed for small businesses

How much does it cost?
Primary service will be $6,800 for the first year and $4,800 following years (details below).
SERVICE TYPE DESCRIPTION COST
PRIMARY • Initial selection of up to 6 keyword phrases that includes:
o Keyword phrase research which involves determining which
keyword phrases people are searching and are best descriptors
for your business.
o Analyze possible keyword phrases by using proprietary
software.
o Make recommendations based on the results found in our
research.
• Initial and ongoing website content analysis and recommendations
• Continual search engine optimization activities
• All activities include multi-page optimization
• Constant monitoring of recurring changes in search engine indexing
rules
• Continual manual and programmatic response to changing indexing
rules for all major search engines
• Monthly maintenance to ensure continued high rankings
• Monthly search engine ranking report
• Quarterly telephone consultation
$1,700 setup fee
and
$400/month
maintenance fee
ADD ON
SERVICES
COMPETITOR ANALYSIS
• Analyze effectiveness of keyword phrases for up to four competitors
• Examine meta tags to ascertain which keyword phrases are being
targeted by visitors
• Use proprietary programmatic techniques to analyze and rate the
effectiveness of each competitors’ search engine optimization
techniques
• Quarterly report of competitors’ search engine rankings for their
keyword phrase
• Use proprietary programmatic techniques to analyze ‘link popularity’ for
each competitor and make recommendations to client
$500/Quarter
(no setup fee)
SECONDARY KEYWORD PACKAGE
Add 5 secondary Keyword Phrases
(Only available if the site has sufficient search engine credibility to support
an additional set of phrases)
$750 setup fee
$250/month
Did you know?
Online advertising is growing at a very fast rate. SEO is the only major form of Internet advertising
where the results increase annually while the cost remains constant.

What are clients saying?
"We're number one, which makes you number one. I just looked at our search engine rankings today for our top
five key phrases. We are on page one for all the top engines--Yahoo (web), Alta Vista, Lycos, MSN, AOL,
Netscape and Google, and all fair and square, no sponsored links or pay-per-click. Your service is the most cost
effective part of our entire $1,000,000 per year marketing program! Thank you very much."
Judy Johnson
Senior Vice President - Marketing
FieldCentrix Inc. (no longer with Field Centrix)
www.FieldCentrix.com
________________________________________________________________
The Contract
When you decide to participate in the SEO program with Search Optimizers, you enter into a
contractual relationship with Search Optimizers, not SAP.
How do I start?
1) Contact Search Optimizers for a free consultation to answer the following key questions:
1. What phrases are your customers searching for with Google?
2. How is your website ranked for these phrases?
2) Decide if an SEO campaign makes sense for you!
 Phone: 800-530-6855
 Email: SAP@SearchOptimizers.com
 Web: www.Searchoptimizers.com/SAP.htm
A few Search Optimization resources:
http://www.marketingsherpa.com/article.html?ident=23744
http://www.marketingsherpa.com/article.html?ident=29709

Posted in: SEO